The Light

When a brand’s audience multiplies or when a company starts to explore new niches, it’s time to adapt the brand’s identity.

This way, all brand communications will be even more memorable.

The Light is a growing company of professionals who deal with lighting.

For several years they have been a dealer of European and Russian manufacturers of lighting equipment.

Since recently, the team at The Light has grown and decided to develop additional lighting-related businesses.

The brand has evolved into a small ecosystem of three disciplines:

• The Light
• The Light Concept
• The Light System

function:

location:

year:

2020

The Light -sales and logistics of equipment,

The Light Concept - lighting design,

The Light System - automation.

In the new positioning we managed to preserve the company’s core values and increase the range of services provided.

The concept behind the rebranding of The light is the joining of 3 components:

• infinity
• flow of light
• architecture

Rebranding is more than just a new logo.

It is a new brand strategy that includes a whole set of parameters: brand positioning, brand tone of voice and visual communications and so on.

related projects:

architecture → product design → branding

Our multidisciplinary practice allows us to create complex projects, combining architecture object design and branding. Learn more →

We are not only working on rebranding, but also on creating an identity from the ground up. Collaborate →

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