Bold Hero

We are accustomed to the fact that one object has one image.

Is it possible to express your mood within the framework of one object?

Italian jewelry company Binda Group in 1985 founded the "Hip Hop" watch brand, which stands out for its colorful design of the strap and dial, designed to express the character of the watch owner.

Their distinctive feature is that you can buy a different strap to the dial.

In 2019, after the relaunch of the brand, we offered a new hero "Bold" in the "Hero" line.

The minimalistic but noticeable shape of the new wristwatch allows the combination of three variables: the dial, its case and the strap, which now becomes double-sided.

One side a reference to the classic 1984 Hip-Hop Hero straps, and the other a modern pattern of dots.

function:

year:

2019

This side of the strap is embossed with stripes.

a modern interpretation of the classic strap of the first "Hip-Hop" watch from 1985.

The classic straps had a pattern of stripes on both sides, but with virtually the same manufacturing process, it is possible to produce 2-in-1 straps.

The contrasting classic pattern of dots will emphasize the mood of the owner of this watch.

If you want something new simply flip the strap over.

related projects:

architecture → product design → branding

One of the secrets to the success of things we know today is their design. Whatever the world’s newest product, be it a phone or a car, everyone talks about its design. How do we see the future? Learn more →

We know not only how to create something from scratch, but also how to make sure that the new design has continuity. So that the new product becomes part of an existing product line. Collaborate →

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